One idea in. The whole sprint out.
Name the idea and the moment. The builder maps it across the five-day sprint and every format, and prints the production brief with the rights file attached. This is the product's skeleton, working. Saved locally as you type.
Moment sprint · 5 working days · openly AI, human-directed
Day 1 · Lock
Day 2-3 · Spine
The hero film takes shape (up to 2:30)
Day 4 · Fan-out
Every format, built native
Day 5 · Delivery
Master + cutdowns (:60/:30) + verticals (9:16) + stills + captions
THE RIGHTS FILE
Method disclosed: human-directed, AI-executed, stated openly. Deliverables are EU-labelling-ready (AI-content labelling law applies from 2 December 2026).
No reach guarantees · the standard and the speed are the promise
NVL · nvlhq.com